Poker Affiliates

Upon deciding to include Affiliate Marketing as part of your online affiliate marketing strategy, you must first develop your poker affiliates.  Your poker affiliates network consists of other websites that assist you in promoting your business.  This is typically done via banner advertisements or text links (subject to your approval) that appear within your poker affiliates’ websites.  In exchange for the traffic that your poker affiliates send to your site, you will pay them between 3 to 25% of any sales generated from their visitors.  Many online gaming sites have successful poker affiliates programs in place and a strong poker affiliates network can result in increased sales with minimal marketing effort on the behalf of the parent site.

Foremost, in beginning your poker affiliates network, you will want to actively seek to attract poker affiliates who will aggressively market your site.  While it may be tempting to open your website to accepting “any and all” poker affiliates, it is wise to be selective during this process.  It is important to find poker affiliates that are a good match with your company.  Finding poker affiliates who stand to be successful in promoting your product is beneficial to all parties and should be your primary objective at the onset.

Once you have narrowed your scope, the next task is to begin attracting poker affiliates. The obvious first step is to make mention of your poker affiliates program on your own website.  Be certain that this section of your site is user-friendly to potential poker affiliates.  Asking them to jump through too many hoops in order to partner with you will scare away prospective partners.  It is also recommended that you get the word out about your poker affiliates program by advertising in newsletters, e-zines and postings on various bulletin boards.

There is no need to develop your poker affiliates program alone, however.  There are a number of services available to assist with your program.  Many Network Managers will handle all of your poker affiliates tracking, payments, promotion, etc.  It should be noted, however, that the fees for these companies may not be viable for all business models.

Once your network has been established, don’t leave out the most important step in the process:  developing relationships with your poker affiliates.  Communicate regularly with your poker affiliates via e-mail and over the phone.  One on one, personal contact assures that your relationship with your poker affiliates remains strong.  Also, it is likely that your poker affiliates are also members of other affiliate programs.  This personal contact makes it more likely that your product will take precedence over other programs.  Understand where your poker affiliates are in your program’s development and help them grow.  Offering incentives to actively promote your products is always helpful as well.

Affiliate marketing for poker affiliates is still in its infancy on the internet.  This is one area of online marketing where innovation is still welcome among all poker affiliates.  If you’re planning to pursue this avenue, you’re encouraged to do just that!  Impress your poker affiliates with something new and exciting and you’re sure to find thousands of marketing opportunities for your products or services.